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Tuesday, May 30, 2006

New: Google Adwords Adsbot To Start Crawling Your Landing Pages

From Search engine rountable discussion:

According to Google, the new changes will be:


We've also added some language to anticipate Google's retrieval of advertiser landing pages. To further improve program quality, our system will soon visit and evaluate all landing pages specified in AdWords ads. The quality information collected will affect AdWords account performance in the future. If a landing page has informative content related to its AdWords ads and keywords, these keywords will receive higher Quality Scores and potentially lower minimum cost-per-click bid (CPC bid) requirements. Poor quality landing pages or those that restrict visits by our system are likely to experience a decrease in quality scores (and a potential increase in CPC bid requirements).


Interestingly, this line is also included about screenscraping affecting quality scores:

Additionally, due to Google's progress in making an AdWords API available, we're asking users not to "screenscrape" AdWords web pages. We believe screenscraping may negatively affect the performance of AdWords and that more efficient results can be obtained using the AdWords API.
It seems some of the members are not thrilled about the changes. Many are pointing to bigger problems like quality issues with the content networks and click fraud should be better priorities. However, some are thrilled at the response from Google and I have to agree. This will improve things for advertisers who are using Adwords genuinely.

One last point, Danny mentions that you can opt-out of getting crawled:


Basically, they were getting some of the landing pages through other crawling but now will get all of them through a dedicated spider. You can opt-out -- but if you do, your quality score will suffer.

posted by payperclicker @ 6:03 AM   0 comments  

Thursday, May 25, 2006

New! Google Click-to-Play Video Ads

If you login to your Google AdWords account, you will notice a message highlighted at the top of the screen that mentions the new click to play videos by Google. An important note is that Google refers to the placement of these as auctions. Can you see where this is going?

Google AdWords now supports click-to-play video ads – ads that combine the power of sound and motion with the precision of Google to provide users with a relevant and engaging advertising experience. Video ads join our lineup of text, image, and flash ad formats and will be displayed on sites that are part of the Google network.

How do they work?

When a video ad is served to a page, it will be displayed as a static opening image until the user interacts with the ad. Once the user clicks the play button or the opening image, the video will begin playing within the ad space. If the user clicks the display URL at the bottom of the ad, they will automatically be taken to the advertiser's website. We'll report a clickthrough whenever a user clicks the display URL and visits the advertiser's site, rather than when a user clicks the play button or image.

Both the static image and the video must abide by our Video Ad Editorial Guidelines.

Where and when will they appear?

Video ads will only appear on sites in the Google Network. They'll compete in the same auction against all other types of ads that are eligible to appear on a site, including CPC and CPM priced text and image ads. If a video ad wins the auction, and the ad placement supports video ads, we'll display it on the site. Video ads will run in the following ad formats:

336 x 280 (Large rectangle)
300 x 250 (Inline rectangle)
250 x 250 (Square)
Ads can be uploaded in the following formats: AVI, ASF, Quicktime, Windows Media, or MPEG formats.

How much do they cost?

Pricing will vary depending on the type of ad campaign you choose to create. As with other AdWords ads, you may create a content-targeted campaign with the ads priced on a cost-per-click basis, where a click is counted when a user clicks through to your website. Alternatively, should you use one of our custom targeting options – demographic, category, or site targeting – the ads will be priced on a cost-per-thousand-impression basis. The amount an advertiser bids is the maximum he/she is willing to pay for either a click (CPC) or a thousand impressions (CPM). Unlike other video ad programs, we do not charge to serve your ad – you only pay for the impressions/clicks you receive. The AdWords pricing system also ensures that you never overpay: the winning bid is always reduced to one cent more than the next highest competitor's bid.

posted by payperclicker @ 6:57 PM   0 comments  

Dayparting for Google, Yipeeeeee

I received this notice today from Google:

As one of our most valued agencies, we are excited to let you know in advance about two upcoming feature additions for Google AdWords. You will soon have the ability to set reporting to your local time zone as well as schedule when your ads run. Please read on for more information.

TIME ZONE SUPPORT
-----------------

Until recently, all AdWords accounts have been set to Pacific Time (the time zone at Google headquarters in Mountain View, California). AdWords time zone support will soon allow you to set your reporting, billing cycles, and ad serving to reflect the time zone of your agency or your client's business.

Each MCC and child account can select their respective time zone only once. Therefore, please consider whether it's best to set the time zone to your Agency's or your client's. You might also choose to set the time zone to coincide with your web server's, to assist you in easily reconciling your reporting statistics.

AD SCHEDULING
-------------

Ad scheduling allows advertisers to automatically pause and resume their campaigns or adjust their bids on a regular schedule based on the time-of-day or day-of-week.

Currently, your AdWords ads will run continuously unless you manually pause your campaigns. With ad scheduling, you will be able to set your campaigns to appear only during certain hours or days of each week. For example, you might set your ads to run only on Tuesdays or from 3:00 until 6:00 pm daily.

Ad scheduling also includes an additional setting which lets you adjust pricing for your ads during certain time periods. This basic tool will allow you to align your CPC goals for a particular time or day.

Keep in mind that the usual AdWords rules still apply, and your ads will compete for position with other ads as they normally do.

Please contact me, your Account Manager, should you have any additional questions on these new features, and continue to look for these changes within your account.

We look forward to providing you and your clients with the most effective advertising available.

Sincerely,

The Google AdWords Agency Team

posted by payperclicker @ 10:49 AM   0 comments  

Is your Business Growing with Paid Search?

posted by payperclicker @ 5:31 AM   0 comments  

Is your Business Growing with Paid Search?

Paid Search to Grow 41% With Google Leading the Way

An article by ClickZ explains how Google continues to grow marketshare over Yahoo and MSN. Yahoo's new user interface cannot come too soon. They are suffering big time as a result of a poorly design user interface. Its like a 4 story house on a two story foundation:

By Kevin Newcomb | January 4, 2006



Paid search is expected to generate more than $14 billion globally in 2006, with Google leading in growth and market share, according to a new Piper Jaffray report.

The paid search industry, which generated an estimated $10 billion globally in 2005, is expected to grow 41 percent in 2006, with Google growing its net revenues by more than 58 percent during the year, according to two research notes released this week by Safa Rashtchy, senior research analyst at Piper Jaffray.

In 2005, Google captured as much as 64 percent of the market, and that will only increase as the company takes advantage of its strong brand and high revenue-per-search metrics, Rashtchy concluded.

"Over the next five years, we estimate the paid search industry will grow at a 37-percent CAGR [compound annual growth rate] to more than $33 billion in 2010, and we expect Google to capture the lion's share of that revenue and grow faster than the market as a whole," Rashtchy wrote in the Google research note.

Rashtchy also raised the one-year price target for of Google's stock from $445 to $600, based on the company's dominance of a strong overall market, new initiatives like Google Base, and other factors. Google shares closed Tuesday at just over $435.

In the Internet Industry report, Rashtchy predicts that stocks in the Internet sector will bring returns over 20 percent for 2006, exceeding the 12-percent return of 2005. Within the sector, search and online advertising performed best, increasing by 23 percent for the year, and advertising services were up 18 percent.

Google itself will be a factor in the growth of the overall industry, according to Rashtchy. "Google is pushing the industry to expand its offerings and create better versions of existing applications, creating a much more dynamic industry where innovation is pushing forward at much faster speed than the past few years," he wrote. "The mere competition with Google, to keep up the service levels, is benefiting the customers and causing companies to improve their offerings significantly."

In December, Rashtchy made a "conservative" estimate that online advertising will exceed $55 billion globally by 2010, a 27-percent compound annual growth rate (CAGR) over 2005, largely due to an expected inflection point for brand advertising this year.

"Crossing the 50-percent threshold on broadband usage, increasing focus of traditional media companies on Internet, and most importantly, the gradual but profound change in consumers' behavior for content consumption is pushing many more advertisers to allocate more dollars online at the expense of traditional media," Rashtchy noted.

posted by payperclicker @ 5:26 AM   0 comments  

Tuesday, January 17, 2006

MSN Adds Video to PPC Ads

Microsoft is trying to take some of Google's gigantic share of paid search advertising. Read:
Software giant Microsoft has unveiled its latest developments in Internet advertising technology aimed at toppling Google’s dominance of the sponsored search market. Projects under development include integrating video ads with paid search and hyperlinks within iTV services.
The software giant has revealed the latest projects at its adCenter Incubation Lab (adLab) in Beijing. Last week, the lab’s 50 researchers presented prototypes of more than 15 of the approximately 40 ad technologies they are currently working on to introduce to Microsoft’s portfolio of products.

Projects include new developments in paid search, behavioural targeting and contextual advertising, along with new advances in digital TV and mobile ads.

Microsoft is working to add video advertisements to the traditional text-based pay-per-click search advertising format. It will also look at new techniques such as barcode readers, social network mining and incorporating online ads in video.

The firm said that alongside pay-per-click search ads, its has developed technology to take advantage of TV over broadband services.

This includes a video hyperlink that detects products displayed on a TV show or commercial, letting viewers zoom into products featured on the screen and click through to detailed product descriptions.

www.payperclicker.com
Small Business PPC Management
"We Know Targeting"

posted by payperclicker @ 8:53 PM   0 comments  

Wednesday, January 11, 2006

Local Ad Targeting

Check this targeting by block. With Mobile search on the up and up, this company is beta testing their local targeting:

HOPSTOP, A MAPPING SITE THAT offers subway and bus directions, Tuesday announced a new program that will allow advertisers to target consumers based on their specific streets of origin or destination.

"We're looking for a really local urban advertising experience," said Hopstop CEO Chinedu Echeruo. "Rather than the traditional geo-targeted ads, where people target the New York City metro area, with the information we have about the user's location or destination, we can target on a per-block basis."

If your business is not taking advantage of local ad targeting, give us a call.

Payperclicker knows AD targeting. Check out our pay-per-click programs.

posted by payperclicker @ 8:09 PM   0 comments  

Tuesday, January 03, 2006

When to Buy Pay Per Click Based on Seasonality

Do you have a pay per click media buy strategy?

If you are a business that plans to buy any type of online advertising in 2006, you should get your ducks in a row and map out an online advertising plan for 2006.

Especially small business, because you will be left out in the cold come 2006 Holiday Season with no action plan to grab the millions of revenue from an increased online shopping season next year.

"This year, more than other years across the board in all aspects of search, we find that advertisers are becoming more sophisticated," said Matt Kain, SVP of North American search at 24/7 Real Media. "They understand the need to have interplay between their promotional calendar and online activity."

An article from ClickZ illustrates the importance of the media buy and being prepared: read more

posted by payperclicker @ 10:24 AM   0 comments  

Tuesday, December 20, 2005

New Testing with Image Ads on Google Properties.

Is there anything that Google isn't planning on doing?

From mediapost:
GOOGLE WILL SOON START ACCEPTING ads with images on its own properties, according to The New York Times. The Times, citing two executives close to the Google-AOL talks, said that AOL convinced Google to try graphic ads as part of an expected deal that involves Google buying a 5 percent stake in AOL for $1 billion. While the move reportedly came about at AOL's urging, other marketers will be able to place image ads on Google Web sites.

What does this mean?

Right now, some of Google's AdSense partners allow for images. These ads are called Image Ads. These ads come up on thousands of sites in which you can specifically target based on your keywords. It sounds like AOL has incouraged Google to make this part of their (Google) web sites. I think this is a great idea. It will spice up the plain Google web sites and allow for advertisers to get a visual message to their potential customers.

This is one of many changes that will be announced by Google in the 1st and 2nd quarter of 2006. Hold onto your hats. Paid Search is expected to grow. Take a look at the hot industry segments and see what Jupiter is telling marketers about expected growth. Read More

Payperclicker
Small Business Ad Management
We know targeting.

posted by payperclicker @ 7:33 AM   0 comments  

Friday, December 16, 2005

High Growth Search Verticals

Check out this article by MarketingVOX. It outlines research done by Jupiterresearch about which vertical segments will be hot from now to 2010.

JupiterResearch forecasts that spending on online advertising - display and search - will grow at an average annual rate of 10 percent from 2005 to 2010 and will be driven by the automotive, media and entertainment, and financial services industries. The most impressive growth, according to the Jupiter report titled "U.S. Category Advertising Forecast, 2005 to 2010," is expected to come from automotive (yearly average of 24 percent) and travel (13 percent).
"Agencies and publishers must educate themselves on how industry categories prioritize online advertising and tailor their pitches to different industries," said Zia Wigder, VP and Research Director at JupiterResearch.

"Growing categories differ in the way they allocate funds to online advertising from their total spending," Wigder said. Today, telecom, media and entertainment, and finance are the leading categories online and make up nearly half of all online display and search advertising spending, according to Jupiter.

"Marketers are increasingly looking for the efficiencies of online campaigns that are integrated with their off-line campaigns," said David Schatsky, senior vice-president of research at JupiterResearch. "Agencies that can devise and manage integrated campaigns stand to gain more from rising ad budgets." Article

In my opinion, the search landscape is still in it's infancy stage. I'm not sure how we couldn't see growth in the coming years in almost every vertical segment.

Payperclicker
Small Business Ad Management
We know targeting.

posted by payperclicker @ 6:38 AM   0 comments  

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