Pay-Per-Click Analysis.
Many pay-per-click advertisers are spending
too much and have zero idea about what they
are doing. Not only are they wasting time, but
they are flying blind when it comes to structure
of Google, yahoo and MSN accounts, keyword strategies
and bid management strategies.
Receive your expert, best practices pay-per-click
analysis today.
Pay-per-click is getting more competitive
and expensive each and every day. Payperclicker
helps advertisers become more efficient with
their paid search advertising budgets. In the
paid search analysis, we give you a pay-per-click
health check overview of your account, pay-per-click
trending over the last several months and pay-per-click
account performance.
Specific pay-per-click information we analyze
includes:
- Clicks and Click-Thru-Rate (CTR):
How many clicks do you receive relative to
the number of pay-per-click impressions delivered?
Clicks/Day: How many clicks are you generating
per day, week, month, year on your pay-per-click
advertising spend, including trends.
- Cost-Per-Click (CPC):
Clicks vs. Cost-Per-Click: Did the ratio of
number of clicks compared to the cost to attain
those clicks increase over time?
- Conversion Rate*:
How many orders/actions/leads do you receive
compared to the number of impressions/clicks
you receive?
- Return-On-Ad-Spend (ROAS)*:
How much do you make on orders relative to
the amount you spend to achieve those orders?
Is this amount above or below your Target-Cost-Per-Order
(TCPO)
- Cost-Per-Conversion*:
How much do you spend to get an order/action?
- CPO vs. Conversion Rate:
Did the ratio of the number of orders/actions*
relative to the cost to achieve those orders
increase over time?
- Structure and performance of Paid Search
accounts.
- Effectiveness of content targeting within
your Paid Search accounts.
* If pay-per-click data is available
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